Blue Apron Competitors: How Do They Compare?
Now that we’ve covered everything Blue Apron has to offer, let’s take a look at how they stack up against some of the other top meal kit delivery services.
Blue Apron vs Hello Fresh
HelloFresh is the most similar to Blue Apron in terms of pricing (both start at around $7.99 per serving) and sustainability and sourcing practices. While HelloFresh has a variety of menu categories (meat and veggies, fit and wholesome, quick and easy, veggie and plant based), their menu has a limited number of vegetarian options each week and they don’t offer heat-and-eat menu options.
Home Chef vs Blue Apron
Like Blue Apron, Home Chef offers a subscription-based meal kit delivery service. Home Chef’s plans start a little cheaper than Blue Apron at $6.99 per serving, and they offer meal kits as well as heat-and-eat options like Blue Apron. Where the two brands differ is that Home Chef doesn’t have as big of a focus on sustainability and quality ingredient sourcing as Blue Apron, and they don’t have a wine subscription, “a la carte” market or a dedicated vegetarian menu (though some items can be customized to include a plant-based protein instead of meat).
Green Chef vs Blue Apron
Green Chef is owned by parent company HelloFresh, and has broken out into the meal kit delivery space with a heavy focus on lifestyle meal kit offerings. Like Blue Apron, Green Chef offers vegetarian and health-conscious recipes, but Green Chef goes the extra step with specific options for Mediterranean, vegan, gluten free, keto and paleo lifestyles. Green Chef does not offer heat-and-eat meals like Blue Apron does, and they don’t have a wine selection or online marketplace. Green Chef is also considerably more expensive than Blue Apron, starting at $11.99 per serving, but it may be the better option for people with specific dietary needs or preferences.