VPN Buying Guide

What is a VPN?

VPN stands for virtual private network. The technology has been around for decades, used by bigger companies to allow employees to access digital resources while working remotely. In more recent years, as more and more companies have started marketing VPNs directly to consumers, they’ve become more popular for use in day-to-day life.

A VPN creates an encrypted connection between your device and a remote server operated by your VPN service. The VPN hides your IP address and routes your web traffic, both outgoing and incoming, through that encrypted connection. This allows you to browse the web securely and privately, making your online activities safe from advertisers, hackers and even your internet service provider (ISP). Whether you’re using a public Wi-Fi network or accessing sensitive information from your home, a VPN ensures that your data remains protected and your identity stays anonymous.

Key Benefits of Using a VPN

• Privacy & Protection: With a VPN, your data is encrypted, your location is hidden and you’re protected against snooping from ISPs, hackers and companies that want to use your personal data for targeted advertising.
• Public Wi-Fi: Public Wi-Fi is a hotspot for malicious activity. Whether you’re on Wi-Fi while working from a coffee shop or at the airport during travel, connecting through a VPN first can create a safe tunnel for your internet data to pass through.
• Unblock Geo-Restricted Content: Stream your local news and access your bank account while traveling abroad, or get access to international content that isn’t available on your streaming platforms at home.
• Online Shopping: Using a VPN can add a layer of security to online shopping, encrypting your credit card numbers and bank details. It can also score you access to deals on airline tickets, games and more.
• Bypass Censorship: VPNs can also bypass firewalls and allow access to restricted communication tools in parts of the world where internet censorship blockades are in place.

Key Factors to Consider When Buying a VPN

When it comes to buying a VPN, not all services are created equal. To ensure you get the best protection and functionality, consider the following factors:

Security Features

Here’s where some of those techy terms come in. To ensure the best security, look for VPNs that have strong encryption protocols, such as OpenVPN, IKEv2/IPSec or WireGuard—this is the set of guidelines that specify how your data is enclosed and sent through the private network.

Other key security features to look for include:

• Kill Switch: This feature automatically disconnects you from the internet if your VPN connection drops.
• Split Tunneling: This configuration allows you to choose which traffic to route through the VPN, and which traffic can access the internet directly. This is helpful for those accessing services that perform better when the location is known.
• Obfuscation: An obfuscated VPN disguises VPN traffic as regular traffic, essentially hiding the fact that you’re using a VPN. This type of specialized VPN server is necessary in countries where internet use is censored.
• No-Log Policy: A no-logs VPN doesn’t collect or keep any records about its users’ activity, which results in total anonymity, even to the VPN provider.

If security is top of mind, we recommend checking out ExpressVPN. Their best-in-class security and encryption have earned them a strong reputation in the industry.

Speed & Performance

Reliable and consistent speeds are crucial to a VPN’s performance, especially if you plan to stream HD content or play online games. All VPNs will impact your speed to some degree due to the encryption process and server routing. However, top-tier VPNs are optimized to minimize this impact, ensuring fast browsing, streaming and downloading speeds.

If speed is a top priority for you, look for VPNs with a fast protocol, such as WireGuard; speed-boosting features like split tunneling; optimized servers for specific uses (like torrenting or streaming) and high-performing speed test results. Private Internet Access VPN was deemed the fastest VPN on the market by PCMag, and they offer advanced features like split tunneling and a kill switch.

If you have a larger household to consider, a VPN with multiple device connections should be your go-to. Multiple connections means you won’t need to disconnect from one device in order to connect to another, and you can easily switch between the devices you use for work and personal use. Norton’s VPN service allows for up to 10 simultaneous connections, alongside bank-grade data encryption and advanced features like split tunneling, kill switch and an ad blocker.

Server Locations

The more server locations a VPN offers, the better your chances of bypassing geo-restrictions. A VPN with a wide range of server locations allows you to access content from different regions and ensures a better connection by choosing a server close to your location.

Also take notice of the total number of servers—the higher the number, the faster the connection and speed will be.

You’ll also want to look for a VPN that performs routine maintenance on their servers to ensure bug fixes, software updates, hardware upgrades, IP rotations and server reboots are all happening regularly.

Compatibility

A VPN should be compatible and easy to use with your preferred devices such as PCs, smartphones and smart TVs. Some VPNs also offer dedicated apps for platforms like Windows, Mac, Android and iOS.

Ease of Use

Ease of use is important, especially if you’re not particularly tech-savvy. Good news—there are plenty of VPNs out there that come pre-configured and have a user-friendly operating system. The best VPNs offer a simple setup process, intuitive interface and 24/7 customer support to assist you with any issues.

Pricing & Plans

VPN pricing can vary significantly. While free VPNs exist, they often come with limitations and potential security risks. Paid VPNs generally offer better security features, more server locations and faster speeds. Consider whether you prefer monthly, yearly or longer-term plans, and look for a money-back guarantee that allows you to test the service risk-free.

Buying a VPN Service: What You Need to Know

Buying a VPN is a straightforward process, but it’s important to choose the right service for your specific needs. Here’s a step-by-step guide to help you through the process:

Step 1: Identify Your Needs

Before purchasing a VPN, determine why you need one. Are you looking for privacy and security while browsing, or do you need access to region-locked content? Understanding your primary uses will help you choose the right VPN features.

• Privacy & Security: If privacy and security are a top concern, look for a VPN with AES-256 encryption, a strict no-logs policy and secure protocols such as OpenVPN.
• Streaming: If you want a VPN for streaming, make your main focus speed and device compatibility. Zenmate VPN offers dedicated servers optimized for streaming with unlimited bandwidth—a solid choice for streamers.
• Torrenting: For safe downloads and uploads, look for a VPN with a no-logs policy that allows P2P file sharing and has unlimited bandwidth and fast speeds. CyberGhost is a great pick for this, as they have unlimited bandwidth and data, as well as military-grade encryption.
• Gaming: If gaming is your goal, prioritize low latency and server proximity. A good VPN for gaming shouldn’t lower your ping (response time) by more than 100ms.
• Access: If you travel frequently and need a VPN to maintain access to your local apps and websites, seek out a VPN with a global server network and obfuscation capabilities.

Step 2: Compare VPN Services

Research and compare different VPN services based on the factors mentioned above, such as security features, server locations, speed and pricing. Consider reading reviews and customer feedback to get an idea of each VPN’s performance. Check out our list of the best VPNs—we’ve done a ton of the research for you, to help make your life that much easier.

Step 3: Choose a Payment Plan

Once you’ve selected a VPN provider, choose a payment plan that suits your budget. Many VPNs offer discounts for longer-term plans, but a monthly plan might be better if you’re unsure and want to test the service first.

Step 4: Complete the Purchase

After selecting a plan, proceed to the checkout. Most VPN providers offer various payment options, including credit cards, PayPal and even cryptocurrency for those who prefer more anonymity.

Step 5: Download & Install

After purchasing, download the VPN software from the provider’s website. Installation is usually straightforward, and once installed, you can start using the VPN immediately.

Use Cases for Buying a VPN

Buying Plane Tickets with VPN

Did you know that the price of plane tickets can vary depending on your location? Many airlines and travel websites often use dynamic pricing, adjusting prices based on your region and browsing history, among other factors.

By using a VPN, you can change your virtual location to find cheaper flights. The only requirement is a VPN with global server locations. From there, it’s straightforward. Pick a server and search for your flight. Make a note of the flight information and price, clear your cookies and repeat the process using server locations in different countries to compare prices.

Buying Games with VPN

Region-locked games and regional price differences can make buying games more expensive in certain areas. A VPN allows you to bypass these restrictions and purchase games at lower prices or access games that are not available in your region.

Buying Crypto with a VPN

Cryptocurrency transactions are often targeted by cybercriminals, making privacy a top concern. A VPN can be helpful for buying cryptocurrency because it adds an extra layer of security by encrypting your transactions and masking your IP address, making it harder for others to intercept your trades.

Buying Online with a VPN

A VPN can help you buy things cheaper online, from streaming service subscriptions, to flights, to software licenses and more. The encrypted connection also helps secure your credit card details and personal information, so you can focus on the fun part—finding all the deals.

Common Mistakes to Avoid When Buying a VPN

When buying a VPN, it’s easy to make mistakes that could lead to choosing a service that doesn’t meet your needs. Here are some common pitfalls to avoid:

Overlooking Server Locations

Choosing a VPN with limited server locations can restrict your ability to access content from different regions. Always opt for a VPN with a wide range of servers around the world.

Ignoring Speed Tests & Performance Reviews

A VPN that slows down your internet connection too much will be frustrating to use, especially when you’re streaming or gaming. Be sure to check the VPN’s download speed and ping, and compare that information with the numbers from your regular internet connection. Many reputable VPNs offer a money-back guarantee, so you’re able to test it out risk-free and make sure it will work for your needs.

Choosing the Cheapest Option

While it might be tempting to go for the least expensive option, cheap VPNs often compromise on security features, speed and reliability. A fast, safe and secure worldwide network of VPN servers with good apps and support comes with a cost. Steer clear of VPNs offering cheap “lifetime” subscription plans, as they’ve likely cut corners in more than one way, and could even be collecting your data and selling it to third parties and advertisers.

Forgetting to Check No-Log Policies

A VPN should protect your privacy, not log your activities. Many VPNs claim to have no-log policies, but it’s important to check whether these have been independently audited. Additionally, look for VPNs that offer RAM-only servers, as this type of server doesn’t have the ability to write any data to its long-term memory.

In Sum…

Choosing the right VPN is crucial for protecting your online privacy, accessing global content and securing your transactions. By considering factors like security, speed, server locations, device compatibility, ease of use and pricing, you can find the VPN that best suits your needs.

Take the time to research and compare VPN services, and don’t hesitate to invest in a quality provider that offers the features and performance you need. Your online security and privacy are worth it.

Or better yet—check out our top-rated VPN services to find the best options for privacy, streaming, gaming and more. Explore in-depth reviews and comparisons so you can make an informed decision before buying a VPN.